THE FUTURE FOOTWEAR INITIATIVE:

Reduce our footprint through digital sampling, sustainable material options and reduction of waste. 

This AD team began with studying process unique to the footwear industry and our opportunity for influence and change.

Global Trend and & Insights: Stay ahead of the customer with sustainable offerings and best practices.

Creative: Getting there early means customer can design into materials options before those doors close.

Innovation: Digital tools can reduce costly revisions, steps in sampling, an

3D Visualization Database:
We partnered with Swatchbook, a visual digital asset management platform hosting the 2D & 2D data. Materials are presented with their manufacturing details & their 3D representation ready for visualization. 

Our entire materials library was  scanned via X-Rite 3D scanners and connected to the Swatchbook database. 

The materials are viewed on 3D assets in real-time in the browser or in the mobile app. This allows the user to view them in various color ranges of the same material. Customers can upload their own models or use from Swatchbook's stock selection. 

NEXT STEPS:

Exploring opportunities to add a library of external embellishments and branding details either as stand alone product visualization  or to be added to footwear models. 

We partnered with Foundry to create a library of footwear models complete with external embellishments and labels.