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  • DOWN THERE
  • Home
  • Footwear Materials
  • Product Design / Dev
  • Sustainability
  • Color, Trend & Palettes
  • Pattern and Graphics
  • Inventions and Pursuits
  • Illustration
  • About me
  • Contact
  • DOWN THERE

ABOUT ME

In my spare time, you'll find me with my hands dirty either with a ball of clay, working on my 1968 Pontiac GTO or camping and off-roading in my husband's super awesome 1981 Toyota 4x4, our dog Devo in tow. When it's 111°F here in Arizona, (like it is right now as I type this) it probably goes without saying I enjoy hand weaving and all things crazy textile lady, but that's another website.


The foundation of my all my work is centered around my great loves: art, fashion, color, sports, cars and the great outdoors. Designing and developing sustainable performance products was never a plan, but a natural path.  I enjoy the challenge of new disciplines and aesthetic of strength combined with ease and comfort is universal to whatever medium it is applied.  


I graduated from VCU's Communication Art and Design Department, focusing on product design and 3D Animation. With a reel full of crazy characters, I landed my first job working for a Japanese kids brand designing and developing toys. Developing my own textiles and other materials was so intriguing to me. The ability to create materials (real materials) customized to the demands of the product and bending them to the will of the design is the essence of good product creation. Testing and finding out what's is possible, building upon it, the drive to invent and problem solve lead me to performance footwear where innovation is foremost.

MY WORK AT AVERY DENNISON

As an Innovation Manager of Engineered Materials at Avery Dennison,  I innovate, design and develop proprietary materials, brand embellishments, and techniques. I work with design and development teams from brands around the world on innovation developments and custom materials. 

Positions

Positions

Positions

Toy Designer

Textile Designer

Graphic Designer

Senior Fashion and Footwear Designer

Product Graphic Designer

Product Art Director

Art Director of Marketing

Industrial Designer - Founder

 Innovation Manager

Skillset

Positions

Positions

• Innovation design and development and pipeline management • materials • textiles •  color trend, design merchandising and management • print and pattern • product design / development • trim & external embellishments • hardware • CMF palettes • trend and market research  • sampling • hand built protos •  pullovers • domain knowledge of mass-production and manufacturing • dye process and post treatment development • yarn and filament design and development • sourcing • creative critique • business case proposals • project management and tracking • presentation decks • mood boards • environmental installations (”rigs”) • hand sketching • technical illustration • CAD’s • Croquis • 3d rendering • photography • sewing • pattern making • sculpting

Software

Positions

Software

Adobe Creative Suite

Maya

Alias

KeyShot

U4ia

Google Suite

Microsoft Suite

Google Sketchup


Copyright © 2022 Leah Sheely Innovation Designer and Developer - All Rights Reserved.

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