MY ROLL:
COLOR PALETTE DESIGN AND DEVELOPMENT:
• TREND AND MARKET RESEARCH
• COLOR DESIGN
• DYE PROCESS DEVELOPMENT
• MATCHING AND LAB DIP APPROVALS
• COLOR LIBRARY AND CATALOGING
• PACKAGE AND SAMPLE DESIGN
Initially I only had budget to create a palette of four colors. These were in addition to existing colors the factory team had already created, so I was careful not to create redundancies and only add the missing pieces that would create the most versatile.
Using weave texture, this MBL hat for Fanatics demonstrates some color theory... Mustard + Clay = Giants' Orange.
Everyone always wants what's not on the color card, so I built a simple and easy system for submitting DTM requests. I had to carefully manage expectations since the over dying process coupled with some dramatic variations in the scrap content could produce unpredictable results.
Later I built out the offering with key seasonal trend colors. Working with so many other brands, it was easy to know exactly what to create next with visibility to everyone's DTM requests.
Copyright © 2022 Leah Sheely Innovation Designer and Developer - All Rights Reserved.
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