ASICS X US OLYMPIC WRESTLING

MY ROLL:

• Trend research 

• Art direction and presentation

• Graphic design

• Production art

• Approvals of print samples

Art direction:

• fast cars

• body armor

• super heroes

I created three design concepts each with color and texture variants. Working through a few revisions, two variants were selected for print sampling. 

Identity, color palette were set.

The artwork was shifted around for best placement on the body. Lettering, logos and the flag were applied and tested for visibility. Everyone was looking out for the best editorial shots.