COLOR AND TECHNIQUE PALETTES
The biggest part of my roll as Innovation Manager of Engineered Materials at Avery Dennison was pushing development tracks for innovation in our product line. If you wait for customers to ask for it, you're too late. Footwear is definitely driven by market trend, so getting ahead those trends with a viable product is key. The best thing I could do was constantly keep talking with my customers and cross functional teams.. Finding a problem to solve often can be the greatest creative inspiration in this line of work. My goal is always to bet setting the trend that other follow.
With multiple developments in various stages on the development pipeline, we commercialized around ten new products every six months. Trend is used as a business case for launch and a seasonal pallet is applied to both old and new offerings.
• Market research and customer outreach
• Collaboration with factory team
• Presentation of concepts to leadership and refining before execution
• Execution of new materials: design development
• Commercialization: testing, bulk production, packaging
• Sales training
• Customer meetings
DEVELOPMENT AND COMMERCIALIZATION
DESIGN WALL:
With so much diversity of technique content and function, the color palette is a constant North Star for cohesiveness in a large scale product lines.
It was important to me that everything, even trials, random strike-off's and scraps for testing stay loosely on palette. Pinning them all to this design wall helped everyone see progress and stay on board with the creative vision.
THE KIT:
The end result was a very cohesive product launch with a clear message our sale and marketing teams were proud to present.