FACTOR SOCKS

The founders of Factor Socks saw a need for a technical Soccer sock for youth players that performed as well as those on the adult market that met young players' need for self expression on the field. I began with exploring the technical market for techniques, contents and constructions with relevant performance function and cost

The "voice" of the product and  brand needed to speak to  kids of a broad age group and their mostly  Generation-X parents. Art direction put a wholesome spin on edgy action sports graphics of the 80's and 90's.

These socks needed to be easily produced, priced for youth markets, as wells as customizable for team business models