The team at ICEBREAKER approached me to create a suite of signature product details and elements with a holistic band view. Hardware, trim and brand elements that tell a brand's story needed to draw from meaningful materials, and ideas.
• Refinement of direction
• Texture and materials palettes• Hardware and label design
• Creation of production specs
• Sampling and factory revisions
For the palettes, it was important that a collection of functional 2D artwork assets be created for each of the textures and save in a library for future access. A good system is only good if people can use it.
I created technical specs from which the first round samples are created. I reviewed samples with the clients, and delivered feedback to the factories. Updating and resubmitting new ones can create a lot of cross traffic, so we track changes via a live speed sheet. When finalized a new spec is created for carryovers and a fresh tracker is created to capture new changes.
Depending the complexity of the geometry, I'll create a model.
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