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  • Footwear Materials
  • Product Design / Dev
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  • Color, Trend & Palettes
  • Pattern and Graphics
  • Inventions and Pursuits
  • Illustration
  • About me
  • Contact
  • DOWN THERE

Ultra Fastpack IV FUTURELIGHT™ Woven





DESIGN PROCESS

When the lead footwear designer left the company, I stepped in to carry the Ultra's re-design over the finish line in addition to material design and development.


MY ROLE: 

• Footwear and Graphic Design

• Material textile design 

• Material development and testing

• Sampling and revisions

• Color design, development and sampling

• Mastering and QC 

upper material direction

progression of design iterations. 

Finally hitting a stride in the fourth round of designs

Artwork placement was everything for this one-piece upper design.  With multiple pattern updates, and even a whole new tool, we went through more than a few artwork versions. 

This was possibly THE most fun I ever had coloring a shoe and perfecting colorways. Many thanks to my production team in Italy who stayed up late every night for two weeks turning revisions!





colorways

Copyright © 2022 Leah Sheely Innovation Designer and Developer - All Rights Reserved.

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