ALBERT® YARN X AVERY DENNISON

The ever mounting pile of textile waste at Avery Dennison's mill in Italy presented a unique opportunity to solve an age old problem for our footwear customers.
We created the Alberto yarn collection, a  closed loop recycled yarn mechanically ground from our own textile scrap to be re-woven into new shoes.

MY ROLE: 

• Trend and market research

• Business case

• Color palette

• Launch sample line

Trend and market research

Developing a palette with limited resources, I took a printer's CMYK approach.

Over-dyed hues are both vibrant and neutral at the same time

Albert Yarn  in combination with Recycled Cashmere from Ilara IT